About us
XLNZ’s journey began in 2020 as a small Ragnarok Online guild founded by Jemi, which rapidly evolved into a dynamic community of gamers and content creators.
2020
In 2022, Jemi’s professional move to a gaming company allowed him to leverage his community-building and content creation experience to support and guide Key Opinion Leaders (KOLs), with the XLNZ community providing a strong foundation. This momentum accelerated the group’s development, leading to collaborations with numerous creators and partners, shaping XLNZ into what it is today.
2022
By 2025, the XLNZ community flourished into a diverse network of approximately 400 KOLs – including artists, cosplayers, crafters, streamers, shoutcasters/hosts, videomakers, photographers, graphic designers, musicians, and NFT/Web3 specialists.
2025
Mission
Our mission is to provide equal opportunities for aspiring influencers, equipping them with the necessary support and guidance to navigate their journey.
Vision
Our vision is to cultivate a thriving, global movement where every aspiring creator has the opportunity to rise and drive a positive influence across digital spaces. By fostering connection, expanding opportunity, and empowering every member with the necessary guidance, we aim to ensure that every unique voice has the chance to thrive and resonate globally.
Who You Are
XLNZ is a community committed to building a thriving, global movement that uplifts gamers and content creators, where every unique voice has the chance to thrive, foster connections, expand opportunities, and drive a positive influence across digital spaces.
What XLNZ stands for
XLNZ is shortened from the phrase “Excel and See,” reflecting the community’s commitment to pushing their skills, exploring their full potential, and redefining what excellence can look like. This is how XLNZ continues to revolutionize excellence.
Core Values
“What XLNZ Represents”
Create and Innovate:
We encourage experimentation, bold ideas, and fresh approaches, giving creators the freedom to explore, express themselves, and bring their visions to life in new and exciting ways.
Collaborate & Connect
We thrive together. Collaboration is the engine that drives our community—sharing knowledge, supporting each other, and uplifting fellow creators, transforming individual passions into a global movement with a lasting, positive impact. Connection fosters inspiration, learning, and growth on both personal and professional levels.
Inclusive & Compassionate:
Diversity is our strength, and empathy is our guide. We celebrate unique voices, champion equality, and embrace differences with compassion and understanding. We foster an inclusive and welcoming environment where all members feel safe, heard, and genuinely supported through the challenges and triumphs.
Adapt and Thrive
The digital landscape is constantly evolving, and adaptability is key to staying ahead. We embrace change, think pragmatically, and approach challenges with flexibility and confidence. We equip our members with the skills and mindset to stay agile, navigate industry shifts, and ultimately, not just survive change, but thrive within it.
Sustainable Impact
Our vision goes beyond short-term wins. We are committed to building initiatives, practices, and opportunities that have a lasting, positive impact on creators, the community, and the digital ecosystem. We encourage creators to build enduring, resilient careers and foster a positive influence that benefits themselves, the entire community, and the future of digital content creation for years to come.
